This video is all about the juxtaposition of mundane, gritty, British reality with fantasy, nature and joy.

The singer of Rockabye is narrating the story of a mother who does everything she can to give her son a good life, a life better than her

own. When he's young she works as a stripper to earn money. It's a timeless, bleak, urban setting (could be 1980s could be now) and Anne-marie tells the story while pulling pints in a grotty pub. Clean Bandit are the pub band, playing guitars and acoustic drums to the rhythm of the song. The mother fantasises about a dream world where she loves her own life and job: she becomes an incredible acrobatic pole dancer and is transported with her pole to a breathtaking almost mythical natural landscape.